Ted Mininni: Tapping into Great Ideas Right Under Your Nose

Published: May 6, 2008, 10:32 am

Business Week is running a series of what you might call self-help articles for businesses. Before you yawn and think it's the same old, same old, you might want to check this out. In an April 28th article titled: Finding Your Company's Great Thinkers, I was pleasantly surprised by the content. I think you might be, too.The article's premise: companies are increasingly turning to outside experts to assist them in their innovation processes and achieving success by doing that. But what if companies take the time and initiative to look inwardly? Sometimes companies engage in brainstorming sessions, but generally that happens within departments. What if instead, everyone regardless of department, was encouraged to participate? The writers of the article then share three tips: 1. Challenge employees. A problem or question requiring a solution on behalf of clients using competition or games can get creative juices flowing. Post the challenge on bulletin boards, in

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