Going.com Raises $5 Million To Market It’s Event Site

Published: July 26, 2007, 1:22 pm

Tags: technology, investing, social networking, acquisitions, marketing, domains

Going.com is really getting things going in the fundraising strategy, raising $5 million to help its self grow quicker than it’s competition. Going.com has grow to a half million users, most of which are in the hot demographic of 20-somethings from San Francisco, New York City, Chicago and Boston. General Catalyst and Highland Capital have invested $5 million amid previous investments of $3.5 million, bringing Going.com’s total investments by these companies upto $8.5 million. The company started in its hometown, Boston, and has been expanding from there. While it incorporates user profiles and comments with its event listings similar to what a long list of competing web sites are also doing it also puts teams on the ground. It hires local editors to highlight the most interesting user-added events, it works with established local event promoters, and brings in celebrities for special events that only members can go to. The company makes money from getting paid

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