Jackass 2.5 To Be Released Online For FREE

Published: December 12, 2007, 6:16 pm

Tags: tech stuff, paramount pictures, direct to dvd, movie marketing, comedy, sequels and remakes, action adventure, release dates, jackass 2 5

A couple months ago, we broke the news that Paramount/MTV was secretly filming footage for a Jackass 2.5 feature film release. We didn't have very many details back than (just some spycam video footage of a shoot in action), but now it has been revealed that the film won't be released in theaters or on DVD. Instead Jackass 2.5 will be released exclusively for two weeks through the web. This is probably the biggest single move towards online movie distribution by a major studio to date. The 64-minute film will be offered online for free starting on December 19th through Blockbuster (blockbuster.jackassworld.com). After the two week period, the movie will be moved to digital movie download services such as iTunes, and home video formats such as DVD. I think this could spawn a huge chain in the way some movies are released. They are basically, in my opinion, betting on word of mouth reaction to drive sales, replicating the same platform style releasing that Fox Searchlight has done

[ Full article ]

Blog link

Rating: 0

Comments