The Verve stop by for T

Published: February 15, 2008, 10:10 am

Tags: t in the park 2008, the verve, t in the park, kings of leon

Making the Glastonbury line-up seem even less special, it's been confirmed that Richard Ashcroft will be double-dipping by having The Verve as one of the headliners at T in the Park as well.Joining Dickie will be REM and Rage Against The Machine. No, we checked, this is definitely the 2008 line-up.Who wouldn't want to see Zack yelling about individuality and corporate evils at an event which simply wouldn't exist if it wasn't promoting lager.That pdf document, by the way, is quite interesting as it shows exactly what Tennnets gets out of the deal. In 2005, the 10th anniversary, it brought:The brand's integral position to the festival and the heritage that this represents was communicated excellently, with consumers encouraged to celebrate the milestone with Tennent's Lager.Over 6.5 million media coverage was reached editorial and promotional coverage, noincluding any advertising spend:- 4.2 million press coverage- 2.3 million broadcast coveragePresumably this is some

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