Business cards are so important to success

Published: November 1, 2007, 7:44 am

It may be the era of information technology, but I still consider one of the most important ways to keep your business in peoples' minds to be the traditional business card. I know my wallet is full of cards I've collected over the years, and I have another bunch in a business card holder on my desk.Business cards are useful for both regular contacts, and people you just happen to have brief meetings with. If you supply a service or product, you should assume that everyone you meet is a potential customer, and give them your card. The fact that they have your card will stick in their memory, and you may be the first person they contact when they need your services.Just yesterday I had to contact a repairman to have the noisy compressor on my fridge repaired, as it was so loud it was keeping me awake at night. I could have looked in the phone directory and on the Internet for someone to do the job, but I remembered that I had met someone a couple of years ago who repaired a

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