SpiralFrog: Free Music Alive And Hopping

Published: August 23, 2007, 4:09 pm

Tags: company amp 038 product profiles, spiralfrog

Remember SpiralFrog that free music download service that announced itself nearly a year ago? Well, after slowly releasing invites to Canadians, we received a private beta invitation. SpiralFrog originally made a splash when they sealed a deal with Universal BMG to give away free downloads of some of their songs in exchange for a share of on-site ad revenue. Later they closed a deal with EMI and have since added a bunch of smaller labels totaling over 700,000 songs. However, now we know a little more about how their free system works. Songs on SpiralFrog are not ad-supported through interstitial advertising or free in the sense that you can bring them anywhere. Instead, you get DRMed songs (WMA) leased to you for a free 30 day membership (or you can buy on Amazon). You can renew your membership, and the lease to play your songs, by answering survey questions (# concerts per year, how you discover music, etc). All that data helps SpiralFrog know what kind of ads to serve on the

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