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The Simpsons Take Manhattan |
| Published: December 18, 2007, 7:02 am |
| Tags: spider man 3, spider man3, the simpsons movie, thesimpsonsmovie |
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Filed under: Animation, 20th Century Fox, Home Entertainment, Movie MarketingTonight when I look across the river at the Empire State Building, it's lights will be yellow. No, it won't represent the U.S. Open (which usually gets "tennis ball yellow") or support for the troops (ala yellow ribbons). The yellow color will be in honor of The Simpsons Movie on DVD from Fox Home Entertainment. In the thirty years that the ESB has featured colored lights, this is the first time the colors have been a movie tie-in. And it's odd, because The Simpsons Movie doesn't really have anything to do with New York City. Nonetheless, Fox and its yellow-skinned family have taken over the city in a marketing blitz titled the "Simpson-izing of Manhattan." In addition to the ESB lights, there will be a Simpsons on Ice show at Bryant Park, yellow-jacketed street teams (handing out fliers for the DVD, I'm sure) and giant inflatable Homers. Unfortunately, there will be no specially designated street vendors [ Full article ] |
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