Speed Racer CandyTracks game and Facebook gift

Published: May 9, 2008, 3:31 pm

Tags: facebook, movie marketing, tie ins, warner bros

Seems there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed today. First the thing I missed. Topps created a branded online advergame for themselves and the movie called CandyTracks.com. The racing game (natch) lets you choose between either a Topps or movie-themed car to race around a candy-themed track where you collect a specific candy as power-ups and other items for repairs and such. You can play a single race in demo mode or log in to a contest. Also on the Speed Racer front is a new gift you can give to your Facebook friends, the Mach 5 itself. It’s the featured Gift of the Day on the front page of my profile and you can see what that looks like below.

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