Just Because You Can, Doesn’t Mean You Should

Published: March 25, 2008, 9:21 pm

I’m about to give you some very useful information, but I want you to use it wisely. Let me be clear: Avoid the following techniques at all cost. Though this is not an exhaustive list by any means, it covers the major transgressions considered by all the major search engines. 1. Promoting keywords not related to your Web site Perhaps the first and certainly the most common technique is to gain a ranking for a keyword that you know is not relevant to your Web site. This is considered spam by all the major search engines. For instance, suppose you sell auto parts, and you are successful in securing a top ten ranking for the keyword phrase “Rolling Stone CDs.” This would obviously be misleading to anyone who clicked on your listing. Not only will this technique cause your site to be penalized by the search engines if detected, it will generate little, if any, valuable traffic, as it will all be unqualified traffic. If people are looking to purchased a CD and they

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