Sony (SNE) fails holiday pricing test for PS3 |
| Published: October 13, 2008, 5:46 am |
| Tags: inthenews, msft, nintendo, ps3, sne, wii |
|
Filed under: Microsoft (MSFT), Sony Corp ADR (SNE)The big season for picking up sales, and market share, in the video game console business is the holidays. Shoppers are out buying the things for themselves and their kids. But, this is a recession holiday and that means that selling any consumer electronics device will be hard. Shoppers are looking for discounts. Sony (NYSE:SNE) has decided to play the fool and not lower prices on its PS3. It is hard to understand why they would make such a significant mistake. It gives Nintendo and Microsoft (NASDAQ:MSFT) the chance to take the lion's share of the customers. According to the FT, "Sony, the Japanese consumer electronics group, has ruled out cutting the price of the PlayStation 3 console before Christmas, insisting that the PS3 is better value than rivals half its price." Since the Nintedo Wii has outsold the PS3 almost every month since Sony hit the market with its new product, it is hard to see why that would change. Sony's game [ Full article ] |
 Blog link
|
No Comments...