Sony Ericsson to launch Bravia-branded mobile phones in India |
| Published: August 15, 2008, 12:19 pm |
| Tags: sony ericsson, general, bravia handsets, bravia mobiles, bravia phones, sony ericsson bravio, sony ericsson india |
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With 62.5% market share Nokia is the dominant mobile phone maker in India. Sony Ericsson holds 13% of the market and to tackle the competition, the Swedish-Japanese handset maker plans to release the Bravia-branded mobile phones in the country. Sony Ericsson already sells Walkman and Cyber-shot branded handsets world wide, while Bravia mobile phones are at the moment only available in Japan. The phone maker expects India to contribute almost 25% of the global handset business over the next two years, and is willing to include other Sony’s brands in the mix in order to succeed. Also as a part of the “big India plan,” the company is ramping up its manufacturing facility in the country to churn out almost 10 million handsets a year. Most of these will be low cost, entry-level devices, though. Now we can only hope, once they’re released in India, Sony Ericsson will also bring Bravia handsets to other parts of the world. [Via: ndtv.com] ---Related Articles at [ Full article ] |
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