Software: Adobe Picks Blu-ray over HD DVD and Plots Anti-iLife Mac Strategy with New Elements Suite

Published: September 24, 2007, 12:15 am

Tags: adobe, blu ray, elements, hd dvd, ilife, imovie, iphoto, photoshop, photoshop elements 6, premiere, premiere elements 4, software

As Adobe launches its latest Photoshop and Premiere Elements editions for Windows—still $99 each or $149 as a combo—there was plenty of talk why it chose Blu-ray over HD DVD, and about the return of a low-end product for the Mac OS aimed to challenge iLife at a moment of vulnerability. A version of Photoshop Elements will ship for Mac OS in "early 2008," says senior product manager Mark Dahm, who said that instead of an iPhoto-like album organizer similar to the one in the Windows version, a Mac PSE would have something like the Bridge application that comes with full-fledged Photoshop CS3. More tantalizingly, a Premiere Elements for the Mac is not such a far-fetched idea, says Mike Iampetro, senior product manager for consumer video. Citing critical disappointment surrounding the latest, completely redesigned iMovie, Iampetro told me:"With iMovie 08, there is a better opportunity for us on the Mac than ever before."Iampetro also confirmed that only Blu-ray burning

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