Software: Adobe Debuts New Elements Suite, Plots Anti-iLife Mac OS Strategy

Published: September 24, 2007, 12:15 am

Tags: adobe, elements, ilife, photoshop, photoshop elements 6, premiere, premiere elements 4, software

As Adobe launches its latest Photoshop and Premiere Elements editions for Windows—still $99 each or $149 as a combo—there was plenty of talk about the return of a low-end product for the Mac OS, aimed to take on iLife at a moment of vulnerability. A version of Photoshop Elements will ship for Mac OS in "early 2008," says senior product manager Mark Dahm, who said that instead of an album organizer like the one in the Windows version, a Mac PSE would have something like the Bridge application that comes with full-fledged Photoshop CS3. More tantalizingly, a Premiere Elements for the Mac is not such a far-fetched idea, says Mike Iampetro, senior product manager for consumer video. Citing critical disappointment surrounding the latest, completely redesigned iMovie, Iampetro told me:"With iMovie 08, there is a better opportunity for us on the Mac than ever before."Of course, the Mac OS is a small part of Adobe's consumer reach, and we shouldn't let that take away from

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