The Many Challenges of Social Network Sites

Published: February 11, 2008, 7:58 am

In this blog, I strive to provide a balanced viewpoint of both the benefits and challenges of a web strategy, it’s easy for us to become over-hyped and then fall right into the pit of exuberance. From white label social networks to existing social networks like Facebook, MySpace, Bebo, and on, there’s been much hoopa raised. Yet, we should always remember the challenges that are facing these tools, as there are many difficulties to overcome. The Many Challenges of Social Networks: Each of the following hurdles can be overcome, but first, let’s identify them. Difficult to Monetize Even Google says it’s having a hard time monetizing social networks, why? The use case is completely different. Members aren’t hunting for information like they do on a search, instead they are communicating with each other, and self-expressing. (We’ve data to back that up too), Bakardo agrees. How bad is bad? “Marketers say as few as 4 in 10,000 people who see

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