You Love Your Dog, and NBC Knows It

Published: November 19, 2007, 9:31 am

Petside is a new social network for pets and the owners that love them. It’s being launched in conjunction with NBC Universal and Proctor and Gamble. The umbrella company that lords over countless consumer products sees this as a potential outlet for advertising Iams pet food. That sorta makes sense, but was it necessary for Proctor and Gamble? Potential Market Research = Targeted Ads Depending on the amount of research it can gather from the site, the level of user engagement and customization for site content, and its user interaction, I can see the potential for creating such a site. Instead of launching its own, it’s gone through an established media company for this very purpose. That’s not to say that NBC won’t be taking other company’s advertising dollars, and if a level of market research is really a core objective in the manner of Petside, that would be far more valuable than simply advertising on the site. Especially since any data

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