The Fastest-Growing Social Network

Published: November 15, 2007, 5:40 pm

Quick, what’s the fastest-growing social network over the last year? MySpace? Nope. Facebook? Nope. Bebo? Now, let’s be serious. According to Nielsen Online (and Fortune), it’s . . . LinkedIn. Yep, the all-business-no-fun-actually-used-for-networking-instead-of-popularity -contests social network is the fastest growing social network out there. Of course, that’s in large part due to the fact that it’s also quite small. Compare these stats: Network Growth rate LinkedIn 189% Club Penguin 157% Facebook 125% Windows Live Spaces 32% MySpace 19% Source: Nielsen Online versus these: Network Uniques Oct 2007(millions) Increased uniquesOct 2007 vs Oct 2006(millions) Facebook 19.5 10.8 MySpace 58.8 9.3 LinkedIn 4.9 3.2 Windows Live Spaces 10.3 2.5 Club Penguin 3.9 2.4 Source: Nielsen Online So while LinkedIn has the best growth rate, it’s still pretty small when compared to Facebook and MySpace. Growing at a faster rate

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