Avatar Optimisation in the Social Media Spheres

Published: September 6, 2007, 12:24 pm

Following on from our previous post on the top ten Sphinn avatars some debate arose about the need to tailor you’re avatar to the specific social networks audience. It’s certainly something I can agree with and there seemed plenty of evidence while researching this post. I found that many of the top Digg users have more graphic based avatars when compared to their Sphinn counterparts. Digg is a social media network where it’s vital you to grab the attention of the page viewers; much more than Sphinn, because (a) the avatar is significantly smaller and (b) because there are thousands more people uploading content on Digg. Some SEOs have even talked about Digg as being de-humanising (link lost, post comment if you know which one I am talking about) whilst others believe it’s a cultural thing reflective of the user base. So lets try and understand why top Sphinners have photo avatars whilst top Diggers have graphic ones. The Sphinn Community

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