Yvonne Rice tells all!
Social media - teenagers heavy users |
| Published: July 9, 2007, 8:56 am |
| Tags: facebook social media web 2 0 |
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A recent report in AdAge (sorry - here is the link to the article) highlighted that almost 3/4's of teenagers use a social media site once a week. This certainly matches our research. In our focus groups what was striking was just how much social media has replaced mobile phone texting and e-mail as a way of communicating and organising social lives. Analysis of activities being reduced to 'fund' time on social media sites was TV and texting. The ability to 'meet' in special interest groups (and make new friends) was mentioned a number of times. Facebook was mentioned more positively than MySpace. What was also interesting was their reaction to advertising. They uniformily hated irrelevant intrusive adverts but for things they expressed an interest in or considered relevant they were happy to receive. [ Full article ] |
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