How to Influence Powerful Social Media Users for Traffic and Attention |
| Published: October 9, 2007, 1:07 pm |
| Tags: social media marketing |
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What’s one of the easiest ways to generate buzz and consistently get massive amounts of traffic from social media websites? The answer is simple: Control distribution of your content by leveraging the clout of popular and powerful individuals within the social media community. In other words, influence the influencers. When these prominent individuals talk, others will listen. They are respected or liked by others in the same community. They have the ability easily initiate and popularize discussions on a specific topic. They are mavens and connectors; thought leaders and hubs with large networks of friends and sources. They connect people to ideas and each other by sharing relevant content/concepts and encouraging multi-lateral discussions. A clear example of how influencers can capture mindshare and generate buzz can be seen in popular bloggers who have a wide audience reach. Their review or criticism of a specific product or phenomenon can and do often lead to diverging or [ Full article ] |
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