Developing Tactical Knowledge on Social Media Websites: A Three-Part Strategy for DIY Marketers |
| Published: May 30, 2008, 1:52 pm |
| Tags: social media marketing |
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You’re interested in promoting your website and brand through social media but don’t know where to start. You don’t want to spend money hiring a marketing company and want to do-it-yourself. How do you get started? Start by understanding that social media marketing is more than just putting up links whereever you can with the hope that they’ll send visitors to your site. One should endeavor to think beyond the hit-or-miss game of boosting pageviews. It’s important to have a long-term strategy which works to improve your site’s reputation and audience reach. This means that you should go for big and repeatable benefits by carefully planning your actions, not tediously searching for ways to manipulate the system. Take Digg for example. I’ve seen many bloggers repeatedly submitting their articles and wondering why they only received a handful of votes. They all want to get their story on the frontpage but often fail because they are unfamiliar [ Full article ] |
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