Social Media Marketing Strategy #2: The Mullet and Link baits

Published: September 13, 2007, 6:18 pm

Link baits can come in all sorts of flavors and styles. Upon completion of a link bait, you usually have two main options: You can either put the link bait on a page whereby it is displayed to all visitors or place it on a secondary page that is only visible or available to visitors coming directly from social media sites. Where you choose to place your link bait matters. Do you want your regular site visitors or readers to see it among other content? Or would you prefer to only get the attention of a specific social media audience? This marketing strategy is known as the Mullet, which for those you who don’t know, refers to a style of haircut which is short in the front, top and sides but long in the back. In other words, business in front and party at the back. Buzzfeed recently used the Mullet as an analogy to describe social websites with user-generated content: User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace,

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