Nine Ways to Enlarge the Social Media Audience

Published: July 23, 2008, 7:00 pm

Guest post by Mark Dykeman of Broadcasting Brain (FriendFeed/Twitter)Let's take a moment to pause from our normal pontifications about A-Lists, aggregators, egoism, elitism, monetization, commercialization, capitalization, and such and talk about something bigger. This is something that would ultimately benefit the overall audience that we all share today and something that would act like the fabled tide that lifts all boats.Let's make the social media audience bigger. Let's get more readers, more engaged commentators, and more bloggers. Let's permeate into even more sectors of interest. Let's aim for every adult in the world to be an active reader of blogs.You might think that I'm joking, but I'm not. I think it's in every blogger's interest to make the blogosphere, and its reading audience, bigger.Why do we need to expand?Attrition - eventually we'll move on for one reason or another (yes, I'm thinking very long term here) and the blogosphere's audience will eventually be reduced

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