So Long, Goto Tool |
| Published: September 20, 2007, 12:02 pm |
| Tags: domain names domains, paid search, the power of the internet, type in traffic, yahoo |
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http://domainnamewire.com/2007/09/17/so-long-overture-scores/ Ahhh the 'goto tool'... Old timers in the domain industry still ask "What's the goto" when trying to determine the popularity of a given search-phrase with spaces between the words (apart), with spaces removed (together) and as a complete domain name (with extension). What these folks are asking is "How many times has this term been searched over the past month across the goto, (later called Overture and currently called Yahoo) paid search network? The answer to that question will determine whether a given phrase will garner organic, generic-intent type-in traffic when registered as a domain name. I'll never forget the day when Garry Chernoff showed me this tool for the first time. My eyes lit up with wonderment at this window into the hearts, minds and souls of the Internet browsing public. Want to know what the most popular types of pie are? Just enter the word "pie" and see how many [ Full article ] |
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