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Search Windows of Opportunity: Topicality, Regionality, Seasonality and the Small Business |
| Published: October 25, 2007, 6:12 am |
| Tags: small beautiful |
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There are opportunites that small businesses have that large businesses might not even considering touching, or that they may not have the ability to respond to quickly enough. The aerospace industry uses the term "launch window" to describe the right combination of time and location for a rocket to be launched so that it will successfully go into space, and to a specific destination. The term has been adopted by the business community and changed to "window of opportunity." There are efforts that a small business might launch that can take advantage of windows of opportunity, and I wanted to explore a few of those within the context of internet marketing and search, specifically pointing out three areas to think about; topicality, regionality, and seasonality. Click to continue reading... [ Full article ] |
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