Sk-Rt.com Does a “Kirtsy”

Published: May 27, 2008, 2:30 pm

Tags: policy amp 038 law, sk rt, udrp

Site gives into domain pressure and changes name. Advertisement I first wrote about Sk*rt last November, when I said the company should win the grand prize for worst domain name ever (sk-rt.com). I predicted that Skirt Magazine, which ran Skirt.com, would go after Sk*rt.com, and it did. But I also said this would be a dumb move. If Skirt Magazine didn’t run straight to its lawyer, it would have realized it was seeing lots of free traffic from people who were confused by Sk*rt’s domain name. Instead, Skirt Magazine filed a UDRP against Sk-rt.com. It lost, and perhaps Skirt Magazine should have disclosed that it didn’t acquire the domain name until after sk-rt.com was registered. Whoops. But apparently the legal pressure has gotten to Sk*rt, which has changed its domain name to Kirtsy.com. When I first heard about this name change, I immediately went to my browser and typed in the new name, which I supposed was spelled in the traditional manner,

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