Six rules for a successful VP rollout |
| Published: August 16, 2008, 7:00 am |
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by Paul West Anyone who has followed the career of Steve Jobs knows that new product rollouts can be richly rewarding. Barack Obama and John McCain would like nothing better than to copy Apple's success when they bring their own new products to market soon: their running mates. Vice-presidential nominees don't win elections, despite all the hype surrounding their selection. Still, the choice of a ticket mate is often the biggest news story between the primaries and the November vote, invariably described as the first "presidential" decision by the man who hopes to lead the country. Properly orchestrated, the announcement of a running mate can also provide a powerful political lift. It is a rare moment when a presidential candidate is in complete control of events, which he can use to dictate the way that the nation views him. "The rollout," said Republican consultant Scott Reed, "is sometimes as important as the pick." Here are six rules for successfully introducing a VP [ Full article ] |
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