Six points for organisations entering the Live Web |
| Published: August 6, 2007, 7:01 am |
| Tags: business, ltsfutures, socialisation, business blogging, ewan mcintosh, advice, bebo, bizblogging, blogging, business, consultant, facebook, marketing, pr, profit, roi, social media, vlogging, youtube |
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What are the points worth bearing in mind if you are a medium or large organisation about to try out some new things on the Live Web? Here are my updated thoughts from over the last six months. Increasingly, business in Scotland is seeing the potential that social media can bring to extend messages, connect better with customers, communicate more and deeper with colleagues and spot opportunities for developing their skills or business further. These are the same lessons that education has been finding its way through for the past while. No-one should ever feel compelled to 'dive in' without thinking things through, but at the same time there is a need to "fail as soon as possible to find success sooner". There are six main themes for me: Authenticity: Don't make your people skip the 5th Amendment The 5th Amendment might come under "not guilty until proven" on this side of the pond. Blogs have a huge influence on individuals, even if they themselves are not [ Full article ] |
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