Europeans Buy More Online |
| Published: May 15, 2007, 4:56 am |
| Tags: shop online, online report, online marketing, emarketer |
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The Old World takes to new ways.Europeans have long been avid online shoppers, but according to the "Mediascope Europe 2006 Study," sponsored by the European Interactive Advertising Association (EIAA) with research conducted by Synovate, now they are becoming online buyers.The study found that currently 78% of European Internet users shop online. They spend an average of Eur750 and buy 10 items online over six months which represents an increase of 11% year over year. Comparing the different countries, online shoppers in the UK and Scandinavia spend and buy the most goods online, while Germans are online bargain seekers, buying a higher number of items at a lower cost.Increasingly, however, savvy online shoppers throughout Europe are also using price comparison sites to help themselves find deals. Dutch online shoppers are the biggest bargain hunters, with more than half (54%) checking comparable costs online at least once a month; the Germans (50%) and the French (50%) are hot on [ Full article ] |
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