Shop Claremont |
| Published: January 10, 2008, 12:00 pm |
| Tags: chamber of commerce, three forks, village west |
|
Claremont's PR machine grinds on.The city of Claremont in partnership with the Claremont Chamber of Commerce invested $84,000 a couple months ago in a print and TV advertising campaign to draw customers to the new Village Expansion.Some of the older and non-Village businesses have felt the ads focused too much on the Village Expansion and didn't benefit Claremont as a whole, so they started their own business-owners group, the Claremont Merchants Association.A number of our readers wrote it questioning the ad campaign as vapid and d class . They seemed to feel that the ads didn't really encompass the Claremont that they knew and loved, a Claremont that is rapidly and vapidly disappearing.Quite independently of the Chamber PR effort, the San Francisco Chronicle picked up an article, written "Special to the Chronicle," that ran in the paper's January 6th travel section.The Chronicle article, written by Claremont-based freelance writer Vanessa Hua, seemed as if it were commissioned by [ Full article ] |
 Blog link
|
No Comments...