Shana Ting Lipton: Little Brother is Watching You |
| Published: December 9, 2007, 7:59 pm |
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When everyone and their little brother (and ultimately Big Brother), started jumping on the Facebook bandwagon, I resisted, at first. Despite its fairly recent expansion into a post-collegiate demographic, the social networking site was known to attract the bored and baby-faced. And, the idea of migrating to yet another online friend network felt like moving to another country. I had also heard that when you sign up with Facebook, you waive your rights to all content you provide and create on the site. Of course, in the era of "user generated content" (UGC) it is hardly surprising to hear of a thriving corporate entity (Microsoft has a $240 million stake in Facebook) taking advantage of today's consumers' desire for recognition and a voice. In advertising and marketing UGC is practically ubiquitous. However, I figured on outsmarting Facebook's content co-opting by being just 'mildly entertaining' while on their site, and saving my really clever material for my own [ Full article ] |
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