SEO Lessons from the Rugby World Cup 2007

Published: October 8, 2007, 9:57 am

This weekend has been very high in excitement for fans of Rugby, as the final stages of the Rugby World Cup took place in Cardiff and Marseille. In Marseille, England managed to beat Australia -undoubtedly one of these best teams in the World- and in Cardiff, France held off the World’s top team New Zealand by beating them 20-18. both games were very tight, and both winners only took it away by 2 points. Being Franco-British, Saturday was delightfull for me, especially after I ended 2nd in a 500+ poker tournament! Good news all round. So what lessons can we take from these incredible events? That the French will undoubtedly win the Rugby World Cup? For sure, but SEOs can take so more valuable lessons from this weekend than the fact that France is the best nation at Rugby… This year’s world Cup is in Paris, France, not Paris Texas! via flickr 1. Fear the challenger In sports as well as in SEO and in marketing, the biggest and strongest brand name will not

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