Cutting Edge Linking Strategies - Notes from SMX London 2007

Published: November 18, 2007, 7:55 am

It’s not live blogging but we thought our notes taken from SMX London would prove handy for those in different sessions or too busy to make it along. Despite being on the fundamental track, Cutting Edge Linking Strategies has some interesting take aways for even the most seasoned search marketer. Ken McGaffin from Wordtracker he pulled off a really good masterstroke here, he used Wordtracker's free keyword tool as a case study of how you could use a tool to build links and how tactically he promoted the tools. It's only now a couple of days later I've realized it was a subtle sales pitch at the same time. He got the balance perfectly right, apparently a lesson a few of the PPC presenters could learn. Ken McGaffin took the following steps Email 20-30 experts they have an existing relationship with. Issue a high profile press release It created great coverage and coverage in the Wall Street Journal Ken reminded how the important things matter; he gave the

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