Ryanair’s “jocular comment” escapes ASA censure

Published: November 8, 2007, 10:14 am

Tags: media, northern ireland, news, health, abortion, travel, ireland, belfast, irishblogs, uk, irish newspapers

Ryanair's reputation precedes them. Being in somewhat of a travel lull at the moment, I've yet to try out their Belfast City to London flights, so I'll reserve judgement (and comment).Low cost pervades all aspects of Ryanair, including their marketing department. They don't use advertising agencies. Instead, staff make up the familiar adverts that they plaster across national and local, often reacting to events in the news or other airline's misfortunate with jokes, jibes and corny humour. On the 13th August, Ryanair placed the advert reproduced on the right in the Irish News and Belfast Telegraph.It attracted some controversy at the time (though not enough for me to have noticed the news stories) and the Advertising Standards Agency received four complaints.At the time, Michael...Ryanair's jocular comment escapes ASA censure Alan in Belfastadmin Hidden IrelandSee 3 more posts on this topic: Northern Ireland, Belfast Telegraph, Quality Newspaper, Fpa,

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