Ritz Crackers Revs Up the Fun with Kraft "Race to Win a Ride" Sweepstakes

Published: February 4, 2008, 10:58 pm

Tags: roush fenway, ford, contest, ritz, kraft

New Promotion, Powered by Several Highly Visual Marketing Vehicles, Give Race Fans a Piece of the ActionEast Hanover, NJ January 30, 2008 Ritz crackers, the official cracker of NASCAR and the brand that is always Open for Fun, has teamed up with Roush Fenway Racing and Ford Racing Technology to offer consumers the chance of a lifetime with the Kraft Race to Win a Ride Sweepstakes. Beginning February 4, 2008 through September 29, 2008, five lucky consumers will have a chance to win a trip to the NASCAR Sprint Cup Series Championship Weekend at the Homestead-Miami Speedway in November 2008 and will also have the opportunity to meet racing great Matt Kenseth, and other Roush Fenway Racing drivers at the race. From this group of five, one winner will also be randomly selected to win a 2009 Ford Racing equipped mustang V6 sports car.The Ritz cracker NASCAR -themed campaign is powered by several highly visual marketing vehicles, including an on-pack promotion and

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