Social Media Study: Universal McCann Power To The People - Wave 3 Report

Published: April 30, 2008, 12:07 pm

Tags: research, social media, new media, networking online, ireland, universal mccann, pr for non profits, amárach, blogs, web 3 0, college, social media addiction, future semantic web, blogging, dan bri

Are you looking for a current understanding of the scale of social media across the globe? Well look no further than the extensive study undertaken in March 2008 by Universal McCann - Power To The People - Wave3. The research covers input from 17,000 internet users across 29 countries and was undertaken to understand the rise in consumer generated content and how people are using social media. It is certainly the most extensive global report I have seen on the subject of social media adoption. Key notes from the Power To The People - Wave 3 report include the following statistics: 83% of people are watching online video, an increase from 62% at the time of the last study in June 2007 78% of people are reading blogs, an increase from 66% in the previous study 57% of internet users are...Guest Post from Haydn: One World Wallet Damien MulleyCyberpsychology Thesis on Irish Blogging Prototype of a PersonSee 1 more posts on this topic: Social Media, Media Addiction, Addiction

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