Play Doh bunnies all over NYC

Published: August 13, 2007, 9:03 am

Tags: advertising, animals, new york, newyork, play doh, playdoh, rabbits, sony, toys

Filed under: Television, Creative projectsPlay Doh has become all the rage at my daughter's day care, which means I'm constantly finding tiny pieces of it in her hair, or permanently embedded in the cloth of her car seat. But apparently it's more than just a child's toy, as the stuff has recently been used to stage an enormous art installation all over New York. These brightly-colored rabbits are part of Sony's Color Like No Other advertising campaign, and will be filmed for a TV commercial similar to the incredibly cool bouncing ball TV spot (shot in San Francisco) that you might remember from 2005. This sounds like quite a sight. I so wish I lived in NYC right now, and could take my daughter to see two of things she loves most in the world -- Play Doh and cute little bunnies. Read Permalink Email this Linking Blogs Comments

[ Full article ]

Blog link

Rating: 0

Comments