Phoenix Spreads Wings: Apollo Acquires Aptimus

Published: August 9, 2007, 12:35 pm

Tags: news, ad serving, apollo group, aptimus, university of phoenix, web sites

Apollo Group, who is the operator for University of Phoenix, announced yesterday that it will be buying ad network Aptimus for an estimated $48 million which translates to $6.25 a share. With Aptimus, Apollo's reach will only increase. They are already considered one of the biggest online advertising spenders and consistently rank in the top 10 marketers. Brian Mueller, president of Apollo stated the plan is achieving further process and cost efficiencies in new-student enrollments. While Aptimus will continue to serve it current big brand name clients in other industries, Apollo continues its relationship with various digital media affiliates and publishers including AOL [...]

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