Paul Dunay: Oh Behave! Hidden Forces that Shape Irrational Behavior

Published: May 6, 2008, 10:16 am

When marketers design a marketing campaign we typically design them for rational buyers. But do buyers ever act rational? And what about us? When we make decisions we think we're in control and making rational choices. But are we? Dan Ariely a faculty member at MIT's Sloan School of Management and member of the Media Lab has launched a book called Predictably Irrational and the blog by the same name dedicated the study of behaviors. His work is fascinating and enlightening for all marketers. Dan is going to be one of the Keynote speakers at MarketingProfs B2B Forum on June 9-10 in Boston (along with David Meerman Scott) which sounds like a fantastic line up to me I know I will be there as well conducting a panel on: Is Social Media Harder for B2B vs. B2C? so don't forget to join us for that. This is a direct link to the event use promo code ESPK08 to save $200 on the $1,295 registration fee (save $350 if you sign up before May 19th). Link to Original

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