PageRank Obsession

Published: August 19, 2007, 9:45 am

As I stumble my way around the various blogs on the Internet, I'm noticing something that's starting to bother me: Blogs with higher Google page ranks not linking out to blogs with lower page ranks. In fact, what I'm seeing more and more of is lower page ranking blogs linking to higher page ranking blogs. The first thing wrong with this scenario is that the higher ranking blogs aren't linking back very often, if at all. The second thing I see wrong is the authors of the lower ranking blogs being obsessed with linking to higher ranking blogs, hoping to get a link back from them. Google updates page ranks once a quarter, supposedly. A new blog will rank at zero until Google ranks it for the first time. Does that mean the blog with the big fat ZERO isn't popular and doesn't receive a large amount of traffic? Not necessarily. I see some blogs with a zero page rank getting a lot of traffic, a lot of comments and a lot of pings. We should never be concerned

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