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ON Networks Glues Ads To Video |
| Published: September 20, 2007, 1:03 pm |
| Tags: news, advertising, creative, on networks, rich media, video, web sites |
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ON Networks, Inc., a new-media company that offers original episodic HD shows across the web, TV and mobile announced that many top ad agencies have joined the firm to partner in testing new forms of content-based advertising. Among these agencies are TPN, Carmichael Lynch, Critical Mass and SicolaMartin. ON differentiates itself in that it attaches advertisements to shows that travel with the show, across on-line and off-line networks and devices capturing the largest share of the targeted markets. Kip McClanahan, CEO of ON Networks said, As content continues to move freely across digital networks and consumers are given more choice in how, [...] [ Full article ] |
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