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AdMob Partners With Unicast |
| Published: February 26, 2008, 11:53 am |
| Tags: news, admob, display, enliven marketing technologies, mobile, rich media, unicast, web sites |
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ADOTAS - Unicast, a division of Enliven Marketing Technologies Corporation announced that AdMob, a mobile advertising marketplace has partnered with the firm to power web pages through the Unicast Rich Media Mobile platform for its ad clients. The two companies have collaborated on over 10 rich media mobile ad campaigns thus far for brands such as Adidas, Land Rover and SCJohnson. These campaigns include rich multi-media mobile sites that feature data capture, video streaming, wallpaper and ringtone downloads as well as store locators. Unicast???s business intelligence reporting tracks the user interaction on a mobile site, which provides marketers with insight into [...] [ Full article ] |
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