More on Advertising on StumbleUpon

Published: August 17, 2007, 2:35 pm

A number of readers have questioned whether running a StumbleUpon advertising campaign is the best use of a marketing budget for a blogger. The main point of contention was that 0.05 cents per impression ($50 CPM - or per 1000 impressions) is too much to pay. I wanted to write a brief response to this on two levels: 1. I wouldn’t claim that any form of advertising is ‘the best’ - however I know of a number of bloggers who have launched successful blogs off the back of StumbleUpon campaigns. I’ll share one below. 2. $50 CPM isn’t ‘cheap’ if all you get for it are 1000 visitors per $50 spend. However the whole point of SU advertising is that it has the capacity to go viral and set off an organic traffic storm. Your CPM for the actual traffic that SU sends will always be $50 - however in effect it becomes a lot less if you manage to do the two things that I mentioned in the last post: Trigger an Organic StumbleUpon Experience Convert SU

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