Microsoft is Not Making a Difference?

Published: June 26, 2007, 11:26 pm

Microsoft is running a new ad campaign called I'm Making a Difference and there is something tricky about it. It promises to share "a portion" of the ad revenue from MSN messenger installations that will help support fighting AIDS or feeding the hungry through inserting a code in the user name, and start chatting. It just feels like they are trying to buy new users. Here's why:Firstly, it is a psychological game. Yes, it plays you by inferring if you do not use this, you don't have a heart. Never mind that some people prefer to donate dollars rather than cents, or some people prefer to use what they feel to be better clients. "But Microsoft is trying to help!" Then why don't they just donate? Well, actually, they do, but it is all tax write offs, or coupons or some other things. It doesn't cost them anything. Not even here. However, in this case they have tied the 'donation' to you using their services, making you 'responsible' for it. If you don't use their services (because, lets

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