Valeria Maltoni: Trust is Most Important Measure for Reputation: The Top Ten US Companies

Published: June 24, 2008, 9:50 am

Harris Interactive just released it's 9th Annual Survey of the 60 most visible US companies. Their findings: 71% of consumers say the reputation of corporate America is poor, but consumers will buy, recommend and invest in companies that concentrate on building their corporate reputation.What are those building blocks? More than profits. emotional appeal vision/leadership social responsibility workplace environment financial performance products/services How do you measure reputation? According to Ken Powell, Chairman and CEO of General Mills, you do so in: recognition employee recruitment and retention stock price multiples, even trust is by far the most important measure The top ten companies on this year's list include (with social media URLs or specific category scores): 1. Google - Google User Experience manifesto 2. Johnson & Johnson - JNJ BTW a three dimensional view of Johnson & Johnson 3. Intel Corporation - IT @ Intel Blog 4. General Mills -

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