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An Essential New Book for Growing a Small Business-- the New Guerrilla Marketing |
| Published: October 9, 2007, 8:51 am |
| Tags: marketing online marketing |
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"David vs. Goliath, Guerrilla Media Buying for Small Business" is a must read for small business owners and entrepreneurs wanting to grow their businesses. Unlike most books on guerrilla marketing, David vs. Goliath provides more than a list of tactics, it provides a strategy for building a business -- at the expense of larger competitors. Auburn Hills, MI (PRWEB) October 9, 2007 -- In a highly competitive marketplace, small business owners can often be overwhelmed with the difficult task of making consumers aware of their product. With so many huge business conglomerates dominating the market place, it can seem almost impossible for a small business to efficiently reach their target customers. In his book, "David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win," author Ronald Geskey shows that small businesses can not only succeed against the Goliaths, but can thrive in the dog eat dog world of big business. Geskey explains that a key [ Full article ] |
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