Are mobile consumers about to see the name Google on their credit card statements? |
| Published: August 16, 2007, 10:18 am |
| Tags: local mobile, google, mobile advertising, mobile web |
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Recent reports from the WSJ Online and the Times Online suggest that Google may position themselves as mobile middlemen - provisioning content discovery through a new search platform (similar to their desktop Product Search - formerly known as Froogle) as well as the mobile transaction itself in a ‘gateway style’ solution. Personally I can’t see it. Facilitator of Mobile Web growth and capitilisation of ad placement yes, but Google - organisers of the world’s information - an insurance broker - nah! Of course, the success of mobile contextual advertising is totally dependent on the mass adoption of the Mobile Web. And sure as eggs are eggs, Google is gearing up in every which way possible to make it happen. Having spent months working with content providers it is clearly evident that they are seeking to index as much content as possible and find new ways to engage the mobile audience - but IMO with one goal - to underpin their advertising model. Google has one [ Full article ] |
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