Latest social media research from Microsoft and Marketing

Published: July 24, 2007, 8:04 am

An interesting survey as reported in Brand Republic showing young people building online networks of friends but still liking face-to-face meetings where possible. This contradicts many comments made a few years ago that 'online' would kill social skills in kids and confine them to a life of cybersocialisation. What is interesting is the last few lines: However, when given the option, most young people would rather not use technology to communicate. When asked how they prefer to keep in touch, 53% chose face-to-face communication, with 23% opting for text messaging. Social networks were preferred by just 2%. Use of sites such as MySpace declines as teenagers grow old enough to go out on their own with friends. Indeed, young consumers show little interest in technology itself. When asked what they enjoyed doing, the top answers were listening to music, watching TV or DVDs, and spending time with friends. Surfing the internet

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