Kids Think Food Tastes Better With McDonald's Name

Published: August 7, 2007, 6:45 pm

Tags: branding recognition, children, fast food places, kids, mcdonald s, taste test

I just found out about this fascinating study led by Dr. Thomas Robinson, the director of the Center for Healthy Weight at Packard Children's Hospital and associate professor of pediatrics and of medicine at Stanford University School of Medicine. Talk about serious credentials. He had 63 children, ages 3 and 5, sample five foods: chicken nuggets, a hamburger, French fries, baby carrots and milk. The chicken nuggets, hamburger and French fries were all from McDonald's; the carrots and milk were from a grocery store. Each food was divided into two portions: one wrapped in a McDonald's wrapper or placed in a McDonald's bag and the other in a wrapper without the McDonald's logo. Want to know what the kids had to say about the carrots? Then read more

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