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JupiterResearch: Behavioral Better than Contextual Ads |
| Published: September 12, 2007, 12:57 pm |
| Tags: featured top post, news, features |
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Revenue Science, Inc. has released a study conducted by JupiterResearch that found online users are consistently more receptive to behaviorally targeted advertisements than contextual advertising. Results showed that targeted behavioral ads outperformed contextual ads up to 22%. Also found was that the audience interested in behavioral ads is considered of higher value because they, on average have a higher income, spend more money online and shop more often online. However, behaviorally targeted ads performed better with both higher and lower spectrum spenders. Of those who spend over $500 online annually, 10% were more receptive to the BT ads; whereas with users [...] [ Full article ] |
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