Jim Kukral: Video: Papa Johns vs. Cleveland, a PR Tragedy?

Published: May 6, 2008, 10:11 am

Calling all marketing and PR professionals. Here's a story you should have something to say about. Please watch the video below.Summary: Franchise pizza chain Papa Johns loses control of a Washington-based franchise who calls Cleveland Cavs star Lebron James a "crybaby" by having t-shirts made that say as much. Cleveland media and fans pick up on the t-shirts and now Clevelanders, who also have Papa Johns, are fuming mad and planning to boycott the pizza chain. Now Papa Johns has apologized and is giving $10k to a charity and offering pizzas for a mere 23 cents to all Clevelanders. So, who's to blame here? And is Papa Johns handling it right? But more importantly, isn't this exactly what all brands fear in today's connected world? That some rouge outfit or person in their organization makes a decision that they didn't approve and it spreads like wildfire? Yes, it is. And it's things like this that ruin the chances of people like me being able to sell "losing, or giving up

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